Vera Roasting Company is expanding its portfolio of CBD-infused coffee with a new heart-healthy coffee that features resveratrol—which is better known as the antioxidant-rich plant compound found in red wine. A 12-ounce bag of the organic Wellness Blend Coffee is infused with 300 milligrams of CBD, featuring a slightly higher dosage than its other offerings. Previous, the brand introduced a CBD-infused coffee in the same bag size with just 120 milligrams of CBD and this new product is set to cater to a growing demand for products infused with cannabidiol.
The Wellness Blend Coffee boasts a base of organic Arabica coffee beans sourced from Guatemala that is enriched with CBD and resveratrol as part of a patented infusion process. Thanks to its unique qualities, a cup of this coffee provides roughly 10 to 15 milligrams of CBD.
Key Themes Behind This Trend
- Cbd-infused Beverages
- Opportunity for companies to develop and market more CBD-infused beverages, catering to the growing demand for cannabidiol products.
- Functional Food and Beverages
- Disruptive innovation opportunity to create functional food and beverages that combine health-enhancing properties, such as CBD and resveratrol.
- Wellness-focused Coffee
- Opportunity for coffee companies to create wellness-focused blends that incorporate beneficial compounds like CBD and resveratrol for health-conscious consumers.
Where This Applies
- Beverage Industry
- Disruptive innovation opportunity for the beverage industry to explore and capitalize on the growing market for CBD-infused beverages.
- Health and Wellness Industry
- Opportunity for the health and wellness industry to develop and promote functional food and beverages that offer added health benefits with ingredients like CBD and resveratrol.
- Coffee Industry
- Disruptive innovation opportunity for the coffee industry to tap into the wellness-focused market by creating coffee blends that incorporate CBD and other health-enhancing compounds like resveratrol.
