Brandwagon and Todd Yonge created these healthy treat packages for Dr. Feelgood's popsicles. The most unique aspect of this brand is that the entirety of the product is healthy and sustainable. The ingredients are organic and the sustainable packaging is made with recycled paper.
The ultimate goal for these popsicle products is to bring a chilled treat to health-conscious and eco-friendly consumers. While there are numerous healthy treat and snacking options, many of the alternatives must be made at home. These ready-to-eat treats provide a convenient snack without opting for a less-healthy option.
The brown boxed packages are also decorated with individual patterns and design, which allows for a differentiation between flavors. The packages are all different but they still create a cohesive brand image through the use of similar styles and text.