The Apple Watch is a powerful health and fitness tracker, so health insurance provide Aetna is looking to help combine the technology with its insurance service. The partnership with Apple will see Aetna providing the Apple Watch to customers at a very reduced rate.
The partnership between Apple and Aetna to get more insured customers using the Apple Watch will help to provide the insurance provider with more access to health data. Although the specific details on the discounts have not yet become available, it's likely that this initiative is one step closer to tailoring insurance plans to be specific to each customer's individual health.
The new partnership between Apple and health insurance provider Aetna was praised by Apple CEO, Tim Cook, when he was said in the Aetna statement, "We are thrilled that Aetna will be helping their members and employees take greater control of their health using Apple Watch. Aetna’s new initiatives will be a powerful force toward creating better customer experiences in health care, and we look forward to working with Aetna to make them successful."