Oceanic Headphone Colorways

B & O PLAY's New Capsule Boasts a Soft Headphone Color Palette

While the new B & O PLAY Spring/Summer 2018 collection does not offer any groundbreaking technological advances, the products boast a new headphone color palette. A definite aesthetic upgrade, the audio tech is "a fashionable nod to the turning of the seasons."

The Spring/Summer 2018 capsule consists of B & O PLAY's two portable speakers, as well as a pair of wireless headphones that combine comfort with high-quality sound. The audio accessories have a fresh and limited silhouette that sports an aquatic shade, inspired by the Danish coastline.

The Beoplay H4 headphone color palette is offered in a soft Aloe Green, as well as a stronger Steel Blue. Functional and fashionable, the audio accessory has lambskin leather cups and allows for up to 19 hours of playback.

Colorful Headphone Palettes
Brands can create originality in their products by incorporating unique and bright color palettes.
Functional Wearables
Technology companies can merge fashion and function by creating long-lasting wearables with high-quality sound.
Innovative Audio Accessories
Manufacturers have an opportunity to revolutionize the headphone industry with stylish and comfortable designs.

Who This Affects Most

Audio Technology
Companies in the audio industry can invest in research and development to offer innovative and stylish products.
Consumer Electronics
Electronic manufacturers can incorporate new and trendy colors to differentiate themselves from competitors.
Fashion and Apparel
Fashion brands can collaborate with audio tech companies to create fashion-forward wearables with high-quality sound.
SCORE
3.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 54%
Activity 33%
Freshness 8%

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