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Iconic Concert Branding

Go Gaga for Merch From Haus of Gaga by Tanner Glaves

— April 14, 2011 — Art & Design
This concept design of Haus of Gaga by Tanner Glaves aims to bring the queen of pop's concert merchandise to a high level of artistic visuals.

To match the scope of Lady Gaga's groundbreaking performances, unique character and avant-garde fashion sense, it only makes sense that the packaging system of her concert merchandise correlates with the rest of the package. Tanner Glaves comes up with a way to market the Haus of Gaga as a brand by giving concert tickets, VIP passes, invitations, etc. a unique sense of art as unique as Lady Gaga's style. Glaves chose to brand the items simply with Gaga's famous glam shades.

The merchandise of Haus of Gaga by Tanner Glaves won't be thrown away after the concerts, but instead treasured as artistic collector's items.
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