What is the trend of short-form viral beauty campaigns?

Opportunity to create short and impactful beauty campaigns that go viral on social media platforms like TikTok

What is the trend of original songs for brand campaigns?

Creating original music for brand campaigns on TikTok and other platforms to stand out from the competition

What is the trend of user-generated content in influencer marketing?

Leveraging user-generated content from celebrities and influencers to increase brand visibility and engagement on social media

What are the implications for the cosmetics industry?

Utilizing short-form viral beauty campaigns to market affordable, cruelty-free products

What are the implications for the music industry?

Providing original songs for brand campaigns on social media platforms like TikTok

What are the implications for the influencer marketing industry?

Integrating user-generated content from celebrities and influencers in marketing strategies

Short-Form Viral Beauty Campaigns : hashtag challenge on TikTok

Short-Form Viral Beauty Campaigns

e.l.f. Made an Original Song for Its Hashtag Challenge on TikTok

Laura McQuarrie — December 6, 2019 — Pop Culture

References: elfcosmetics & adweek

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e.l.f. Cosmetics makes affordable, cruelty-free products for the eyes, lips and face and created a hashtag challenge on TikTok to promote its offerings. While TikTok is full of popular songs, the cosmetics brand worked with the Movers+Shakers agency to create an original song—according to TikTok, this is the first time that a brand created original music to use for a campaign on the platform.

The 15-second song called Eyes.Lips.Face was composed by Grammy-award winning songwriter iLL Wayno and Holla FyeSixWun. Since the song's creation, over two million videos have been created on TikTok and tagged with #eyeslipsface. Among the users who participated in the hashtag challenge are celebrities like Reese Witherspoon, Jessica Alba and Terry Crews.

After the six-day hashtag challenge, a full-length version of Eyes.Lips.Face was released that can now be found online.

Image Credit: e.l.f. Cosmetics

Trend Themes

Short-form Viral Beauty Campaigns — Opportunity to create short and impactful beauty campaigns that go viral on social media platforms like TikTok
Original Songs for Brand Campaigns — Creating original music for brand campaigns on TikTok and other platforms to stand out from the competition
User-generated Content in Influencer Marketing — Leveraging user-generated content from celebrities and influencers to increase brand visibility and engagement on social media

Industry Implications

Cosmetics — Utilizing short-form viral beauty campaigns to market affordable, cruelty-free products
Music — Providing original songs for brand campaigns on social media platforms like TikTok
Influencer Marketing — Integrating user-generated content from celebrities and influencers in marketing strategies

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