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Pie-Inspired Frozen Desserts

Dairy Queen's New Harvest Berry Pie Blizzard Combines Berries and Pie

— August 30, 2019 — Lifestyle
To help consumers ease out of summer and into the fall season, Dairy Queen has debuted a new Harvest Berry Pie Blizzard. With a meadly of berries and real pie pieces, the frozen dessert is a comforting treat.

Dairy Queen's new Harvest Berry Pie Blizzard is part of the chain's 2019 Fall Blizzard Menu, which also includes the new Heath Caramel Brownie Blizzard made with pieces of Health bar. Just as the name suggests, the Harvest Berry Pie Blizzard combines vanilla soft serve with real blueberries, blackberries, and raspberries. The whole thing is then blended with real pie crust pieces.

For those who just can't get enough of the new flavor, Dairy Queen has even created a candle that captures the scent of the berry pie treat.


Image Credit: Dairy Queen.
Trend Themes
1. Fall Blizzard Menu - The introduction of new flavors every season can keep customers interested and coming back for more.
2. Pie-inspired Frozen Desserts - Incorporating actual pie pieces into desserts can create a unique and indulgent experience for consumers.
3. Scented Candles Based on Food - Creating candles that mimic the scents of popular desserts is an innovative way to capitalize on the trend towards food-scented home products.
Industry Implications
1. Fast Food Chains - Other fast food chains can explore incorporating seasonal offerings to remain competitive and keep customers coming back.
2. Dessert Companies - Dessert companies can experiment with incorporating actual pie pieces into their products to create a unique and indulgent experience for consumers.
3. Home Fragrance Industry - The creation of food-scented candles can open up a new market for home fragrance companies looking to capitalize on the growing trend towards food-scented products.
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