Fashion house JW Anderson and xydrobe—the first NFT auction platform to sell hyper-realistic digital collectibles of internationally renowned designs across fashion and luxury goods—are partnering to release the #harrystylescardigan. The non-fungible token of the Colourblock Patchwork Cardigan from the fashion brand's Menswear Spring/Summer 2020 collection sets itself apart as the first auction lot from xydrobe and the first NFT of an already existing collectible piece.
The celebrity cardigan is currently on display at London's Victoria & Albert Museum and it became a sensation when the artist wore it to rehearsals on the US broadcaster NBC's Today show in February 2020. To date, the #harrystylescardigan has now reached over 86 million views.
To create this hyper-realistic NFT, xydrobe's in-house team of VFX artists meticulously crafted every piece of the yarn in 3D before weaving the unique pattern together.
Why This Trend Is Growing
- Hyper-realistic Nfts
- Creating hyper-realistic NFTs of pre-existing collectible pieces presents a new opportunity for digital art enthusiasts and collectors to own unique and valuable digital assets.
- Fashion NFT Auctions
- NFT auction platforms that specialize in exclusive fashion items can disrupt traditional fashion retail and offer new opportunities for designers and collectors.
- Celebrity Fashion Nfts
- Creating NFTs of celebrity clothing items can provide a new revenue stream for celebrities and the fashion industry, while offering fans the opportunity to own a piece of their favorite celebrity's wardrobe.
Industries Being Reshaped
- Fashion Retail
- Incorporating NFTs into fashion retail can offer new opportunities for exclusive and limited edition releases while disrupting traditional retail models.
- Digital Art
- NFTs have opened up new opportunities in the digital art industry for artists to monetize their work and collectors to own unique and valuable digital assets.
- Celebrity Merchandising
- Creating NFTs of celebrity clothing and other personal items can provide a new revenue stream for celebrities and their teams, while offering fans a way to own a piece of celebrity memorabilia.
