Harry Potter and the Cursed Child Took Over Times Square
Ellen Smith — October 24, 2019 — Marketing
References: jkrowling
Harry Potter and the Cursed Child took over New York City's Times Square for a magical ad installation that captivated and shocked onlookers.
The dazzling campaign took over every screen in Times Square, offering an immersive and visually stimulating experience that stunned the crowds below. Hundreds of fans waited below the screens, which featured the Harry Potter colors and typeface. After they counted down from 10, the screens were engulfed in darkness, as spooky and mystical visuals took over the screens. The logo for the new book, penned by J.K Rowling, flashed across the now-dark Times Square "‘Sometimes, darkness comes from unexpected places," perfectly encapsulating the book's campaign, while drumming up excitement for the release.
The dazzling campaign took over every screen in Times Square, offering an immersive and visually stimulating experience that stunned the crowds below. Hundreds of fans waited below the screens, which featured the Harry Potter colors and typeface. After they counted down from 10, the screens were engulfed in darkness, as spooky and mystical visuals took over the screens. The logo for the new book, penned by J.K Rowling, flashed across the now-dark Times Square "‘Sometimes, darkness comes from unexpected places," perfectly encapsulating the book's campaign, while drumming up excitement for the release.
Trend Themes
1. Immersive Advertising - Opportunities for brands to create captivating and visually stimulating ad experiences that engage audiences in a memorable way.
2. Intersection Takeover - Using a specific location or event to dominate advertising spaces, creating a significant impact and garnering attention from a targeted audience.
3. Mystical Campaigns - Employing mystical and enchanting elements in marketing campaigns to build intrigue and generate excitement around a product or service.
Industry Implications
1. Advertising - The advertising industry can explore new ways to create immersive and visually captivating ad experiences to better engage audiences.
2. Entertainment - Entertainment companies can utilize intersection takeovers to promote upcoming movies, shows, or books, creating a captivating and unique marketing campaign.
3. Publishing - Publishers can embrace mystical campaigns to generate buzz and anticipation for new books or authors, leveraging magical elements to capture readers' imagination.
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