Beachside Yoga Editorials

Alla Kostromichova Stars in Harper’s Bazaar Vietnam July 2014 Editorial

This Harper’s Bazaar Vietnam July 2014 editorial features the stunning Alla Kostromichova. The Ukrainian model looks like she's in a trance as she elegantly moves from one yoga move to the next in a sensual dance of postures.

In the 'Moving with Awareness' editorial in Harper’s Bazaar Vietnam July 2014 issue, the brunette beauty models the latest chic looks of the season in peaceful and hypnotically mesmerizing poses. Shot on a serene and empty beach with only the bright blue sky and gently lapping waves as a backdrop, Kostromichova is styled in lightweight and loose summer fashions. Styled by Phuong My, the dynamic shoot has the model posing in looks by Donna Karan, Alexander Wang, Thakoon and others.

Beachside Yoga Fashion
Opportunity to develop fashion lines and campaigns that incorporate yoga and beach lifestyle
Sensual Yoga Poses
Opportunity to create a yoga program or app that offers classes on poses focused on sensuality and mindfulness
Outdoor Yoga Experiences
Opportunity to develop outdoor yoga classes in beaches and other serene natural locations.

Sectors Adopting This

Fashion
Fashion brands can leverage beachside yoga as a means to showcase their summer collection and nurture harmony with nature, Individual yoga entrepreneurs or enthusiast may showcase their own clothing lines on social media platforms.
Fitness
Fitness centers can add yoga beach sessions to their offerings and make deals with fashion brands to promote and grow their community.
Tourism
Tourism industries in beach destinations can create yoga and wellness packages to attract clients that are looking for a quiet and peaceful holiday vacation.
SCORE
3.3 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 60%
Activity 32%
Freshness 8%

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