Clownish Graffiti-Centric Captures

The Harper's Bazaar Singapore 'Tutti Frutti' Shoot is Vib

Part clownish, part street-savvy, the Harper’s Bazaar Singapore 'Tutti Frutti' editorial is all fun. It presents some flamboyant spring outfit inspiration for the daring, experimental and fashion-forward woman. Combining the creative world of graffiti with the colorful world of carnivals, this photo shoot is funky, vibrant and playful.

The Harper’s Bazaar Singapore Tutti Frutti editorial was shot by New York-based photographer Simon Upton on the streets of Brooklyn. Set to appear in the magazine's April 2012 issue, it stars models Lisa Cant and Darla Baker. The Canadian and American beauties were expertly styled by fashion editor Kenneth Goh. He pulled bold designs from fashion houses such as Jil Sander, Kenzo, Dolce & Gabbana and Louis Vuitton. Hairstylist Harry Josh and makeup artist Lena Koro created a doll-like beauty look.

Graffiti-inspired Fashion
The Tutti Frutti editorial showcases the disruptive innovation opportunity of incorporating graffiti art into fashion designs.
Carnival-inspired Fashion
The vibrant and playful carnival theme in the Tutti Frutti shoot presents an opportunity for the fashion industry to explore bold and eclectic designs.
Street Photography in Fashion Editorials
The use of urban streets as the backdrop for the Tutti Frutti shoot suggests the potential for incorporating street photography aesthetics into fashion editorials.

Sectors Adopting This

Fashion
The graffiti-centric and carnival-inspired fashion showcased in the Tutti Frutti shoot presents an opportunity for brands to tap into the adventurous and experimental desires of fashion-forward consumers.
Art
The collaboration between graffiti art and fashion in the Tutti Frutti shoot opens up new avenues for artists to explore the intersection of street art and high fashion.
Photography
The use of street photography in fashion editorials, as demonstrated in the Tutti Frutti shoot, showcases the potential for photographers to bring an edgy and urban aesthetic to fashion campaigns.
SCORE
6.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 97%
Activity 87%
Freshness 8%

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