The Harper's Bazaar Romania May/June 2012 'Sugar, Spice and Everything Nice' photoshoot is overtly rebellious. Model Samantha Gradoville is found smoking throughout the production, and is even captured topless, albeit covered up by a long overcoat. The restaurant and city park backdrops provide an interesting contrast here as they are unusual settings for this provocative display.
The Sugar, Spice and Everything Nice editorial was spearheaded by photographer Sylvie Malfray. Malfrays inclusion of long cigarette sticks coincides with a tendency in the fashion industry to brandish the Camel and Du Maurier labels, much to the dismay of health enthusiasts. Despite the warnings, publications like Harper's Bazaar have remained enamored with the habit.
Malfrays recalcitrant disposition is offset with dainty spring jackets and floral print dresses, merging her sly gaze with frilly summertime apparel.
What Makes This Trend Stand Out
- Smoking Fashion
- The fashion industry could innovate by promoting smoking alternatives in their photoshoots.
- Rebellious Editorials
- Magazines could expand their editorial scope and create more provocative and defiant fashion spreads.
- Unconventional Settings
- Photographers and fashion brands could experiment with unusual locations and settings for their fashion shoots.
Sectors Adopting This
- Fashion Industry
- Fashion brands could cater to health enthusiasts by refraining from promoting smoking and other unhealthy habits in their advertising campaigns.
- Magazine Publishing
- Magazines could take on a more daring editorial approach, appealing to a wider audience of fashion enthusiasts.
- Photography Industry
- Photographers could provide their clients with unique and unconventional photoshoot locations, setting them apart from other competitors.
