Haute Desert Camping Spreads

This Harper's Bazaar Korea July 2013 Shoot Features So Young Kang

This haute desert camping spread for Harper's Bazaar Korea titled, 'Out of Desert' features model So Young Kang posing in lavish and extravagant ensembles while seemingly in the middle of nowhere.

While trekking out into the desert landscape often suggests a more rugged and earthy outdoor adventure, this chic fashion editorial by Harper's Bazaar Korea features a more luxurious take on what it's like camping out in a deserted area. Featuring model So Young Kang wearing stylish minimalist ensembles, knee-high boots, animal print outfits and chained jewelry pieces, this 'Out of Desert' fashion spread is offering up a brand new way for readers to experience camping and desert living.

Showcasing that haute couture fashion can literally be worn in any type of situation or location worldwide, this Harper's Bazaar Korea fashion spread is sure to entice fashionistas to dress similarly on their next rugged adventure.

Luxury Camping
The trend of luxury camping or 'glamping' offers opportunities for businesses to provide high-end camping experiences for travelers who want to immerse themselves in nature without sacrificing comfort or amenities.
Fashion in Outdoor Adventures
The trend of incorporating fashion into outdoor adventures presents opportunities for clothing and accessory companies to create lines that blend style and function for active, fashion-conscious consumers.
Minimalist Fashion
The trend of minimalist fashion, as seen in this Harper's Bazaar Korea spread, offers opportunities for designers and retailers to create chic and versatile pieces that can be worn in a variety of settings, including outdoor adventures.

Where This Applies

Travel and Hospitality
The luxury camping trend presents opportunities for hotels, resorts, and tour operators to provide unique and high-end camping experiences for travelers.
Outdoor Apparel
The trend of fashion in outdoor adventures creates opportunities for outdoor apparel brands to design clothing and accessories that are both stylish and functional.
Fashion and Retail
The minimalist fashion trend presents opportunities for designers and retailers to create versatile pieces that can be worn in a variety of settings, including outdoor adventures.
SCORE
5.2 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 57%
Freshness 8%