Crystal Renn embraces color for the 'Forca Urbana' editorial in Harper's Bazaar Brazil December 2013 issue. Translating to 'Urban Force,' the aptly named editorial sees Renn in a bevy of looks fit for a city-dweller. The editorial dispels the common misconception that city folk only wear black, with Renn in an assembly of colorful looks, including oranges and turquoise.
Florals, which are typically found in pretty sundresses and flouncy blouses, appear in the editorial by way of a botanical-inspired power suit. All looks were chosen by fashion editor Victoria Bartlett. Renn's colorful, powerful looks are accompanied with minimal make-up and a strong brow done by Anne Kohlhagen and a voluminous 'do by Kevin Ryan. The editorial was photographed by Dusan Reljin.
Why This Trend Is Growing
- Colorful Urban Fashion
- Opportunity for fashion brands to explore and promote an array of bright, urban styles and accessories to break perceived norms.
- Botanical-inspired Power Suits
- Opportunity for fashion brands to create unique and trendy suit designs featuring botanical patterns that cater to both men and women.
- Minimal Make-up and Bold Brows
- Opportunity for cosmetics brands to create and market makeup and tools that help achieve bold brow looks with minimal overall looks.
Industries Being Reshaped
- Fashion
- Fashion retailers need to experiment and feature a wide range of colorful urban wear for consumers to embrace the trend.
- Cosmetics
- Cosmetics companies can focus on products that help achieve the minimal makeup with bold brows looks as featured in the editorial.
- Textile
- Textile manufacturers need to create and supply the fashion industry with new botanical-inspired fabric designs to keep up with the trend.
