Cloudy Designer Photography

Berndnaut Smilde Brought the Clouds Inside for Harper's Bazaar 2013

This Harper's Bazaar 2013 editorial showed some of the world's most famous designers paired with incredible indoor cloud installations.

Photographer Berndnaut Smilde has been watched since his first set of cloud installations. He created incredible pictures that feature indoor clouds, and this time he has made his work high fashion.

This editorial features some of the biggest names in the fashion industry: Karl Lagerfeld, Donatella Versace, Dolce and Gabbana and Alber Elbaz. These fashion powerhouses have been combined in a shoot with Smilde's clouds. The juxtaposition of the designer with the clouds is an unusual, but stunning pairing.

The Harper's Bazaar 2013 September editorial combined a fantasy world with members of the fashion elite, and they have created an incredible photo series.

Indoor Cloud Installations
Opportunity for photographers and artists to create unique and captivating indoor cloud installations.
Fashion X Art Collaborations
Potential for fashion designers and artists to collaborate on creative and visually striking projects.
Fantasy-themed Editorials
Chance for fashion publications and photographers to explore fantasy-inspired concepts in their editorials.

Who This Affects Most

Photography
Disruptive innovation opportunity for photographers to experiment with cloud installations and create ethereal images.
Fashion
Innovative collaboration potential for fashion designers to incorporate art installations like indoor clouds into their collections or presentations.
Publishing
Opportunity for fashion publications to push creative boundaries and develop fantasy-themed editorials that attract attention and engage readers.
SCORE
3.4 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 58%
Activity 37%
Freshness 8%