Nude Beverages' Nude Hard Iced Tea is an American-style iced tea that has no carbonation or caffeine. Available in "Instagrammable matte gold cans and in three flavors (Lemon, Peach and Raspberry,) the hard iced teas are also free from sugars, sweeteners and carbs.
According to Nude Beverages CEO and Founder Julius Makarewicz, "We saw that consumers were wanting more sugar-free options, and so we knew the next step was to bring Nude Hard Iced Tea to the U.S." Before bringing the final product to market, the brand tested more than 500 formulations until it settled on the perfect way to expand its range of clean, canned cocktails that are appealing as better-for-you choices that are low in calories and powered by simple, all-natural flavors.
Key Themes Behind This Trend
- Sugar-free Beverages
- Opportunity to innovate new types of sugar-free beverages that appeal to consumers wanting healthier options.
- Low-calorie Cocktails
- Opportunity to create low-calorie cocktails that utilize simple, all-natural flavors to appeal to consumers interested in better-for-you alcoholic beverages.
- Carbonation-free Drinks
- Opportunity to innovate carbonation-free drinks that provide a unique experience for consumers who prefer non-fizzy beverages.
Where This Applies
- Beverage Industry
- The beverage industry has the chance to develop new product lines similar to Nude Beverages' sugar-free hard iced tea.
- Alcoholic Beverage Industry
- The alcoholic beverage industry has the chance to introduce low-calorie, better-for-you options for consumers who want to enjoy adult beverages without the guilt.
- Canning Industry
- The canning industry has the chance to expand its products to include more carbonation-free canned beverages that appeal to consumers looking for a unique drink experience.
