In an effort to cater to the growing number of consumers looking for beer and wine alternatives, Anheuser-Busch has debuted a new Hard Green Tea and Hard Limeade.
Released under the brand name LQD, the new drinks are made from ingredients such as coconut water and green tea. In total, there are three new products to choose from: Hard Agave Limeade, Hard Passion Fruit Green Tea, and Hard Peach Green Tea. Both of the spiked green tea drinks balance the bitterness of green tea with the natural sweetness of fruit, while the hard limeade is made from real lime juice and naturally sweet agave nectar. All the drinks are under 200 calories per serving and boast 5.2-to-5.9 percent ABVs for easy summer sipping.
Image Credit: <i> Anheuser-Busch.</i>
Why This Trend Is Growing
- Alcoholic Tea Beverages
- Opportunity for creating innovative alcoholic beverages infused with tea flavors.
- Beer and Wine Alternatives
- Disruptive innovation potential in developing non-traditional alternatives to beer and wine.
- Low-calorie Alcoholic Drinks
- Market opportunity for introducing low-calorie alcoholic beverages with appealing flavors.
Industries Being Reshaped
- Beverage Industry
- Potential for introducing new alcoholic beverages to the market with unique flavor combinations.
- Health and Wellness Industry
- Opportunity for creating low-calorie alcoholic beverages catering to health-conscious consumers.
- Alternative Alcohol Industry
- Disruptive potential in developing innovative alternatives to traditional beer and wine.
