Mad Bean Coffee Taps Into the Popularity of Hard Coffee
Laura McQuarrie — October 10, 2019 — Lifestyle
References: drinkmadbean & prnewswire
Mad Bean Coffee is a new ice coffee-flavored malt beverage that comes in at 4.5% ABV and acknowledges consumers' interest in hard coffee products. The product is available in both 12- and 24-ounce cans and classic coffee flavors like Vanilla and chocolatey Mocha, both of which have a texture that's described as creamy and silky.
These coffee-flavored malt beverages are made with 100% Arabica gourmet beans and puts a fresh and convenient new spin on Irish coffee thanks to their canned format. As Mary Chapman, Marketing Director for Geloso Beverage Group, describes: "Mad Bean is the perfect drink for any occasion, whether it's a pre-game, a tailgate, a brunch, anything! The convenience of hard coffee in many situations is what makes Mad Bean extremely appealing to our consumers.
These coffee-flavored malt beverages are made with 100% Arabica gourmet beans and puts a fresh and convenient new spin on Irish coffee thanks to their canned format. As Mary Chapman, Marketing Director for Geloso Beverage Group, describes: "Mad Bean is the perfect drink for any occasion, whether it's a pre-game, a tailgate, a brunch, anything! The convenience of hard coffee in many situations is what makes Mad Bean extremely appealing to our consumers.
Trend Themes
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Hard Coffee Products — Mad Bean Coffee is a new coffee-flavored malt beverage that taps into consumers' interest in hard coffee products.
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Ready-to-drink Coffee — Mad Bean Coffee offers a convenient new spin on coffee with its canned format.
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Gourmet Coffee Flavors — Mad Bean Coffee is made with 100% Arabica gourmet beans and offers classic coffee flavors like Vanilla and Mocha.
Industry Implications
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Alcoholic Beverages — The rise of coffee-flavored malt beverages like Mad Bean Coffee presents a disruptive innovation opportunity in the alcoholic beverages industry.
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Ready-to-drink Coffee — The introduction of Mad Bean Coffee and other coffee-flavored malt beverages presents a disruptive innovation opportunity in the ready-to-drink coffee industry.
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Gourmet Coffee — Mad Bean Coffee's use of 100% Arabica gourmet beans presents a disruptive innovation opportunity in the gourmet coffee industry.
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