Mad Bean Coffee is a new ice coffee-flavored malt beverage that comes in at 4.5% ABV and acknowledges consumers' interest in hard coffee products. The product is available in both 12- and 24-ounce cans and classic coffee flavors like Vanilla and chocolatey Mocha, both of which have a texture that's described as creamy and silky.
These coffee-flavored malt beverages are made with 100% Arabica gourmet beans and puts a fresh and convenient new spin on Irish coffee thanks to their canned format. As Mary Chapman, Marketing Director for Geloso Beverage Group, describes: "Mad Bean is the perfect drink for any occasion, whether it's a pre-game, a tailgate, a brunch, anything! The convenience of hard coffee in many situations is what makes Mad Bean extremely appealing to our consumers.