Hansaplast created these clever print ads that show women reading magazines with their feet. The ads were created to promote the brand's new line of creams, deodorant and antiperspirant products, which is titled 'FootExpert.' The ads expanded into a full magazine called 'Feet Mag,' which is solely devoted to promoting proper and healthy foot care.
The magazine is designed to actually be read using one's foot. With thick paper and large print, the magazine is a clever way to encourage people to embrace their feet. The brand's health care products will make feet more beautiful and clean and will encourage users to show of their feet rather than hiding them.
The advertisements and the magazine create an intimate connection between the consumer and the brand. The ads draw in consumers who are self-conscious of their feet. Women are the particular focus of this campaign since they are more likely to read a personal care magazine and purchase these healthy feet products.
Why This Trend Is Growing
- Foot-focused Marketing
- Marketers can explore new ways to create innovative ad campaigns that focus on feet to promote personal care and beauty products.
- Interactive Advertising
- Ad campaigns that allow for interactive experiences between consumers and brands, such as reading a magazine with one's feet, can create unique and memorable connections.
- Niche Magazine Production
- Brands can explore the opportunity of creating niche publications that focus on a specific product or service, such as 'Feet Mag,' to create a loyal customer base.
Industries Being Reshaped
- Personal Care
- The personal care industry can capitalize on the foot care trend by developing and marketing products that promote healthy feet.
- Publishing
- The publishing industry can capitalize on the trend of niche magazines by exploring opportunities to create publications that focus on specific interests or demographics, such as 'Feet Mag'.
- Advertising
- The advertising industry can explore innovative ways to create advertisements that evoke a personal connection with consumers, such as the foot-focused ads by Hansaplast.
