Hansaplast created these clever print ads that show women reading magazines with their feet. The ads were created to promote the brand's new line of creams, deodorant and antiperspirant products, which is titled 'FootExpert.' The ads expanded into a full magazine called 'Feet Mag,' which is solely devoted to promoting proper and healthy foot care.
The magazine is designed to actually be read using one's foot. With thick paper and large print, the magazine is a clever way to encourage people to embrace their feet. The brand's health care products will make feet more beautiful and clean and will encourage users to show of their feet rather than hiding them.
The advertisements and the magazine create an intimate connection between the consumer and the brand. The ads draw in consumers who are self-conscious of their feet. Women are the particular focus of this campaign since they are more likely to read a personal care magazine and purchase these healthy feet products.