Hands-Free Driving Expansions

GM Is Improving Upon Its Hands-Free Driving System

The number of highways that GM's hands-free driving system will work on will be rapidly expanded. The system is called Super Cruise and was originally launched in 2017. The company announced its system will be expanded by 70,000 miles of highways within the US and Canada. Currently, the super Cruise system works on 130, 000 miles of highway. The expansion will come to all new Cadillac editions starting the following year, and then to other models after.

The Super Cruise system works by using information from cameras and radar sensors, as well as GPS and 3D mapping. The system uses all of those data points and then provides hands-free driving, but also implements an infrared camera in order to make sure the driver is paying attention. The hands-free driving system can also alert the driver to take over the system if it is ever incapable of processing the present information

Image Credit: Cadillac

Hands-free Driving Expansion
GM's expansion of its Super Cruise system presents opportunities for other car manufacturers to develop their own hands-free driving technologies.
Advanced Driver Assistance Systems (ADAS)
The increased adoption of hands-free driving systems highlights a growing demand for advanced driver assistance systems, presenting opportunities for tech companies to innovate within the ADAS space.
Increasing Autonomy in Vehicles
The growth of hands-free driving systems signals a trend towards increasing levels of vehicle autonomy, which presents opportunities for the development of more autonomous vehicles.

Where This Applies

Automotive
The Super Cruise expansion highlights the need for automotive manufacturers to invest in hands-free driving and ADAS technologies to remain competitive in the market.
Technology
The expansion of hands-free driving systems presents opportunities for tech companies to develop and improve on the software and hardware required to support these systems.
Transportation and Logistics
Increasing levels of vehicle autonomy have implications for the transportation and logistics industry, which should explore the opportunities and challenges presented by autonomous and semi-autonomous commercial vehicles.
SCORE
0.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 2%
Activity 2%
Freshness 9%

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