For the summer, Peet's Coffee is introducing a refreshing new line of hand-shaken iced tea beverages that are made with real fruit pieces and real fruit puree. The colorful lineup includes new choices like Yuzu Citrus Black Tea, Tropical Berry Green Tea and Pineapple Citrus Green Tea, as well as two new limited-edition drinks: Strawberry Vanilla Cold Brew and Citrus Cremesicle Cold Brew.
The new Fruit Tea Shakers are touted as being full of "Insta-worthy colors and global flavors" and plenty of summer refreshment. All of the beverages are made with Mighty Leaf Tea, real fruit pieces, fruit puree and lemonade, sharing an upleveled take on simple summer favorites like iced tea, lemonade and smoothies.
Image Credit: Peet's Coffee
Key Themes Behind This Trend
- Hand-shaken Iced Tea
- Disruptive innovation opportunity: Develop new flavor combinations and innovative packaging for hand-shaken iced tea beverages.
- Real Fruit Beverages
- Disruptive innovation opportunity: Create unique blends of real fruit pieces and puree for refreshing and healthy drink options.
- Limited-edition Cold Brew
- Disruptive innovation opportunity: Experiment with seasonal and limited-edition flavors for cold brew beverages to attract adventurous consumers.
Where This Applies
- Beverage Industry
- Disruptive innovation opportunity: Introduce new hand-shaken iced tea and real fruit beverage offerings to capture the interest of health-conscious consumers.
- Packaging Industry
- Disruptive innovation opportunity: Develop eco-friendly and visually appealing packaging solutions for hand-shaken iced tea and real fruit beverages.
- Coffee Industry
- Disruptive innovation opportunity: Expand product lines to include hand-shaken iced tea and real fruit beverages to cater to customer preferences for diverse beverage options.
