Costume-Changing Ghosts

Hide Ghosty and Create New Costumes For a Festive Halloween Countdown

Similar to Elf on the Shelf, Ghosty helps make October more festive with a Halloween countdown. Currently seeking financing on crowdfunding platform Kickstarter, Ghosty is a durable paper card that you dress up in a different costume every day leading up to Halloween. Whether you keep Ghosty in one place or choose to hide him in different places around your home, it is an easy and creative way to get kids excited about dressing up for Halloween.

Since Christmas has advent calendars, why shouldn't kids get excited with a Halloween countdown too? By adding a little Easter element to the holiday, children can get excited about discovering where Ghosty is hiding and what he's wearing next. You also get to explore your own artistic talents as you create new costumes.

Holiday Countdown Products
Producing new and innovative Halloween countdown items may capture the interest of growing Halloween consumer markets.
Interactive Toys Games
Creating new games and toys that promote interaction like 'Ghosty' can cater to the interests of today's kids while leveraging their addiction to mobile technology.
DIY Halloween Costumes
Supplying DIY costume kits will make for an attractive online shop for creative Halloween enthusiasts and their kids.

Where This Applies

Toy Manufacturing
As this provides new avenues for manufacturing interactive toys and games.
Festive Decorations
This will engage festive decoration manufacturers in new product development to produce items that boost Halloween excitement. They can also examine other holidays and invest in creating more countdown products like 'Ghosty'.
Online Marketplaces
By stocking up on new and innovative Halloween items, online marketplaces can attract and retain a clientele focused on Halloween, allowing them to differentiate themselves from brick and mortar stores.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Millennial
  • Gen X
  • Gen Alpha (primary audience)
POPULARITY
Popularity 16%
Activity 20%
Freshness 8%

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