Goldwell's Powder Covers Root Regrowth & Gray Hair in Between Colorings
Laura McQuarrie — December 2, 2019 — Fashion
References: ca.goldwell & wellandgood
Rather than needing to go to the salon for occasional hair touch-ups, consumers can make the most of Goldwell Dualsenses Revive Root Retouch Powder, which can be effortlessly used at home in between regular hair appointments. The product is useful for covering up root regrowth and gray hair in between coloring sessions at a salon, all the while also absorbing sebum, oil and leaving hair looking and feeling fresh.
The powdered hair product is available in a range of shades, including Light Blonde, Medium to Dark Blonde, Copper Red and Dark Brown to Black. Each of the powdered products from Goldwell is designed to soften contrasting root colors and conceal natural regrowth.
Image Credit: Goldwell
The powdered hair product is available in a range of shades, including Light Blonde, Medium to Dark Blonde, Copper Red and Dark Brown to Black. Each of the powdered products from Goldwell is designed to soften contrasting root colors and conceal natural regrowth.
Image Credit: Goldwell
Trend Themes
1. At-home Hair Touch-up - The trend of at-home hair touch-up products presents an opportunity for brands to create convenient solutions for consumers looking to extend the time between salon visits.
2. Root Regrowth Cover-up - The demand for root regrowth cover-up products opens up opportunities for innovative solutions that provide quick and easy temporary coverage for gray hair and root regrowth.
3. Sebum-absorbing Hair Products - The trend of sebum-absorbing hair products creates potential for brands to develop innovative formulas that absorb excess oil while refreshing the hair's appearance.
Industry Implications
1. Beauty Products - The beauty products industry can explore disruptive innovation opportunities by creating more convenient and user-friendly at-home hair touch-up products.
2. Hair Care - The hair care industry has the potential to innovate by developing effective cover-up solutions for root regrowth and gray hair that can be easily used by consumers at home.
3. Cosmetics - The cosmetics industry can tap into the trend of sebum-absorbing hair products by developing innovative formulations that refresh hair and absorb excess oil.
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