A resonating shift in the consumer product market towards luxury goods has many brands shifting product packaging and design in order to satisfy demand as seen with the Infusium hair care branding.
Designed by Beardwood&Co, the Infusium packaging features a prismatic aesthetic that introduces an angular aesthetic to the bottles. This is accented with a rich purple color scheme and golden accents in order to convey an opulent notion to consumers who are existing fans of the brand as well as new ones.
The Infusium hair care branding consists of shampoo, conditioner and leave-in treatments that are all focused on key words and simplicity. The actual product within the Infusium packaging is made using olive and avocado oils that work to restore and repair hair using salon-inspired products and methods.
What's Driving This Trend
- Luxury Product Packaging
- Opportunities exist for brands to shift their product packaging and design to satisfy increasing demand for luxury goods.
- Prismatic Aesthetic
- Adopting an angular aesthetic in packaging design can create a visually appealing and opulent brand image.
- Salon-inspired Hair Care
- Brands can tap into the trend of salon-inspired hair care products that use natural oils for hair restoration and repair.
Who This Affects Most
- Consumer Product Market
- Brands in the consumer product market can capitalize on the shift towards luxury goods and update their packaging accordingly.
- Packaging and Design
- The packaging and design industry can offer innovative solutions to create prismatic and visually striking packaging designs for luxury brands.
- Hair Care Industry
- Opportunities exist for the hair care industry to develop and market salon-inspired products using natural oils for hair restoration and repair.
