A resonating shift in the consumer product market towards luxury goods has many brands shifting product packaging and design in order to satisfy demand as seen with the Infusium hair care branding.
Designed by Beardwood&Co, the Infusium packaging features a prismatic aesthetic that introduces an angular aesthetic to the bottles. This is accented with a rich purple color scheme and golden accents in order to convey an opulent notion to consumers who are existing fans of the brand as well as new ones.
The Infusium hair care branding consists of shampoo, conditioner and leave-in treatments that are all focused on key words and simplicity. The actual product within the Infusium packaging is made using olive and avocado oils that work to restore and repair hair using salon-inspired products and methods.