Rapper Snoop Dogg’s recent partnership with Norton Anti-virus for the 'HackisWack' campaign is odd, but exciting! The big S- N- double 0- P is helping Norton Anti-virus fight cybercrime one rap at a time.
The HackisWack campaign consists of a micro-site (hackiswack.com) and contest. Participants are asked to write a rap about fighting cybercrime, with a winning promise of having Snoop Dogg “spit a verse on the track” and free tickets to the big Dogg’s concert.
What's Driving This Trend
- Cybercrime-fighting Rappers
- The trend of partnering with unlikely celebrities, such as rappers, to promote cybersecurity and fight cybercrime.
- Hackiswack Campaign
- The trend of using creative means such as a contest and microsite to help raise awareness about the importance of cybersecurity for the public.
- Rap-inspired Cybersecurity
- The trend of integrating music art forms into cybersecurity educations and activities to create a more engaging and personalized experience.
Who This Affects Most
- Cybersecurity
- The cybersecurity industry can collaborate with non-traditional partners, such as creatives and artists, and integrate innovative tactics like music and contests to raise awareness and promote their services.
- Music
- The music industry can explore new partnership opportunities for raising awareness about the importance of cybersecurity and tapping into the cybersecurity market to promote their products or services.
- Marketing
- The marketing industry can embrace innovative marketing tactics for raising awareness about cybersecurity and creating a positive cybersecurity culture for the public, such as integrating art and music in their marketing campaigns.
