The Gymwatch armband is a gym-tracking device that, instead of measuring cardio-focused parameters (like most gym trackers), measures strength and motion. This means it is targeted towards gym-goers looking to gain weight and build muscle, who are often overlooked due to the assumption that everyone goes to the gym to get slim.
Gymwatch has a built-in accelerometer, gyroscope and magnetometer, which work to record movement and strength. The system tracks strength across different types of lifting exercises, whether they involve lifting free weights, using a pulley system (like a row machine) or lifting your own body.
The Gymwatch system uses various formulas to determine different aspects of the user's strength. It can even provide live feedback on posture and technique.
What's Driving This Trend
- Strength-tracking Wearables
- Opportunity to disrupt the wearables market with devices designed to track strength and motion, rather than cardio-focused metrics.
- Weightlifting Analytics
- Opportunity to disrupt the fitness industry by providing gym-goers with detailed analytics on their weightlifting technique and performance.
- Muscle-building Tech
- Opportunity to disrupt the health tech market with devices that cater to the overlooked demographic of gym-goers looking to gain weight and build muscle.
Who This Affects Most
- Wearables
- Opportunity for wearable companies to expand beyond traditional cardio-focused metrics by producing strength and motion tracking wearables.
- Fitness
- Opportunity for fitness industry players to provide muscle-building analytics and coaching services for gym-goers focused on gaining weight and building muscle.
- Health Tech
- Opportunity for health tech companies to cater to the underserved demographic of gym-goers focused on gaining weight and building muscle by producing muscle-building technology.
