Nike works in collaboration with designer Jun Takahashi on the new Gyakusou Collection designed for the Spring 2019 season. It is athletically informed to deliver functional elements through sportswear structures that are suitable for the warmer seasons. The range highlights an earthy color palette and blends high-performing apparel that correlates closely with the urban environment.
Some notable elements include packable apparel including the 'Transform' jacket that is enclosed at the front and the top can be packed up into a pocket. It also boasts a lightweight outer shell, informed by weaving methods and is function due to its protection against wind and rain. The pieces also see the soft 'Dri-Fit' foundation to wick off any sweat.
What Makes This Trend Stand Out
- Functional Fluid Sportswear
- Opportunity for developing innovative sportswear that combines functionality and fluidity.
- Collaborative Design
- Opportunity to collaborate with designers to create unique and high-performing apparel.
- Packable Apparel
- Opportunity to create packable apparel that is lightweight and versatile for outdoor activities.
Sectors Adopting This
- Sportswear Manufacturing
- Opportunity for sportswear manufacturers to incorporate functional elements into their products.
- Fashion Design
- Opportunity for fashion designers to explore athletically-inspired designs for urban environments.
- Textile Technology
- Opportunity for advancements in weaving methods to create lightweight and protective outer shells.
