Rachel Ann Pfeffer's 'Bullet Buddies' are a line of necklaces and keychains made from discarded bullet shells she finds at shooting ranges. Each gun shell is made into a little face and named, ensuring no two are exactly the same.
Pfeffer sells the 'Bullet Buddies' out of her Etsy shop with the slogan "Empty Shells, Full of Life." My favorite is Cheryl, the bedazzled smiley bullet that leads off the gallery.
Implications - With the world moving towards eco-conservatism, many consumers are finding innovative ways to recycle used materials. Corporations looking to capitalize on this emergent pattern may consider borrowing the ideas of these consumers and implementing it on a grander scale.