Ideas
Explore the world's #1 largest database of ideas and innovations, with 479,996 inspiring examples.
Trend Reports
Discover why 1,291 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,272 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,291 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,272 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 479,996 cutting edge ideas.

Eco-Conscious Graphic Tees

Clean the Sky - Positive Eco Trends & Breakthroughs

The GUESS Eco Line Utilizes Recycled Materials and Limits Water Use

— April 11, 2019 — Eco
The newly released GUESS eco collection celebrates April's Earth Month using more sustainable production practices and recycled materials to cut down on waste.

The brand altered its production process by utilizing new technologies that enable it to reduce the amount of chemicals needed, and decreased the water it requires for create different denim washes. The recycled material meanwhile makes use of plastic bottles, which are broken down and then used to create the linings of pockets.

The GUESS eco collection includes a series of graphic tees that celebrate its classic branding, as well as a range of jean styles for both women and men. All of the pieces are available on the GUESS web store and the brand's in-store locations.
Trend Themes
1. Sustainable Fashion - The eco-conscious graphic tees trend shows an opportunity for sustainable fashion production using recycled materials and reduced water use.
2. Eco-friendly Manufacturing - The new production technologies used by the GUESS eco line present an opportunity for eco-friendly manufacturing processes to reduce waste and pollution.
3. Upcycling Clothes - The GUESS eco collection provides an opportunity for upcycling clothes using broken down plastic bottles to create new textiles and materials.
Industry Implications
1. Fashion Retail - The GUESS eco line offers a unique selling point for fashion retail stores, catering to eco-conscious consumers who prioritize sustainability.
2. Textile Manufacturing - The increased use of recycled materials in the fashion industry presents an opportunity for textile manufacturing companies to produce innovative, eco-friendly materials.
3. Sustainability Consulting - The eco-conscious graphic tees trend presents a potential opportunity for sustainability consulting firms to help fashion brands implement and improve sustainable practices in their production lines.
3.7
Score
Popularity
Activity
Freshness