The newly released GUESS eco collection celebrates April's Earth Month using more sustainable production practices and recycled materials to cut down on waste.
The brand altered its production process by utilizing new technologies that enable it to reduce the amount of chemicals needed, and decreased the water it requires for create different denim washes. The recycled material meanwhile makes use of plastic bottles, which are broken down and then used to create the linings of pockets.
The GUESS eco collection includes a series of graphic tees that celebrate its classic branding, as well as a range of jean styles for both women and men. All of the pieces are available on the GUESS web store and the brand's in-store locations.