Martian Watches debuted a new, Guess-designed smartwatch at this year's CES. The Guess Connect is a particularly glitzy-looking timepiece that looks nothing like what we've come to expect from "smartwatches." In fact, if you weren't aware of its capabilities, you'd think it was just a regular watch.
The Guess Connect is joined by four other designs: The Martian Aviator, Martian Commander, Martian Electra and the Martian Monarch, though the Martian-powered Guess watch appears to be the most high-end of the set.
The Connect features Dual Mode Functionality, allowing for simultaneous voice command (via Bluetooth) as well as hands-free and eye-free notifications (using Bluetooth Low Energy). Users are able to customize notifications and their alerts to their liking.
What's Driving This Trend
- Designer Smartwatches
- Opportunity for luxury fashion and tech to converge in the wearable market.
- Glitz and Glamour Tech
- Opportunity for companies to stand out in the wearable market by offering visually appealing and unique designs.
- Dual Functionality Wearables
- Opportunity for companies to create more efficient and user-friendly wearables that offer both voice command and hands-free notifications.
Who This Affects Most
- Fashion
- The fashion industry can integrate technology into designs for smartwatches to offer consumers a new and innovative way to accessorize.
- Tech
- Tech companies can partner with luxury brands in the fashion industry to create designer smartwatches with unique and high-end designs that appeal to a wider audience.
- Wearable Technology
- The wearable technology industry can focus on creating dual-mode wearables that offer both voice command and hands-free notifications for increased user-friendliness.
