Decadent Durable Timepieces

This G-SHOCK Watch Celebrates a Classic Model's 20th Anniversary

The 'MRG-G1000' G-SHOCK watch has been a popular model for decades, which isn't much of a surprise considering its high functionality and luxurious masculine look.

As HYPEBEAST reports, the timepiece take "cues from Japanese craftsmanship," and is even hand-finished by the talented Bihou Asano. Utilizing gold ion plating, the new G-SHOCK watch has a color scheme that's supposedly "meant to reflect the history of Japan." In order to add some rugged variance to the timepiece, G-SHOCK gives parts of the plating a hammered finish.

The face of the watch is complemented with bright accents of electric blue, while its protective covering is bolted on with thick dark metal screws. With just 300 of the latest G-SHOCK watches manufactured, those looking to get a hold of one will have to act quickly.

Handcrafted Watches
Opportunity for disruptive innovation in luxury watches by producing handcrafted timepieces with unique designs and colors.
Limited Edition
Opportunity for disruptive innovation in the fashion and luxury industry by creating limited edition designs with premium materials and producing them in small quantities.
Rugged Luxury
Opportunity for disruptive innovation in the watch industry by creating timepieces that combine luxury with durability and ruggedness.

Who This Affects Most

Luxury Watches
Opportunity for disruptive innovation in the luxury watch industry by incorporating handcrafted designs and limited edition models with premium materials.
Fashion Industry
Opportunity for disruptive innovation in the fashion industry by producing limited edition luxury watches with unique colors and designs.
Jewelry Industry
Opportunity for disruptive innovation in the jewelry industry by incorporating luxury materials in the design and production of handmade watches with rugged features.
SCORE
3.9 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 42%
Activity 67%
Freshness 8%