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Added-Value Artvertising

Website 'GrowingBuzz' Promotes the Work of Marc Dehareng

— September 25, 2010 — Business
The website known as 'GrowingBuzz' is Renaud Dehareng’s experiment in online marketing to the benefit of his brother's artwork. Marc Dehareng is an oil painter from Belgium whose pieces are now displayed on 'GrowingBuzz,' sponsored by the highest advertising bidder.

With the help of the current sponsor Profish Technology, the 'Asia II' painting is featured alone on Renaud's 'GrowingBuzz' blog with the company's own ad visible when anyone scrolls his mouse over the photo. With added value on the painting the more people see it, and the more companies pay to advertise on it, 'GrowingBuzz' will make Dehareng's work world-famous.
Trend Themes
1. Artvertising - Artworks are being used as a tool for advertising purposes online which can be a disruptive innovation for conventional advertising.
2. Sponsorship Marketplaces - Online sponsorship marketplaces like 'GrowingBuzz' can provide a platform for artists to showcase their works and help them earn recognition by making it accessible to a global audience.
3. Crowdfunded Advertising - Crowdfunding can be utilized as a tool to secure sponsorships and increase reach for artworks being used for advertising purposes online.
Industry Implications
1. Online Advertising - The use of artworks for online advertising can disrupt the traditional advertising industry.
2. Art Market - Sponsorship marketplaces like 'GrowingBuzz' can democratize the art market and provide a platform for artists to get the recognition they deserve.
3. Crowdfunding - Crowdfunding can be a viable fundraising option for artists and their support teams looking to collaborate with businesses to fund their next projects.
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