The Ground Magazine June 2014 editorial highlights dramatic beauty looks with the help of light and shadow. Although properly illuminated, the light is highly directed so as to create sharp shadows as long the cheek bones as well as beneath the brows. It is almost as though the model is being slowly eaten up by the dark.
Shot by photographer eiji Fujimori, the Ground Magazine June 2014 editorial stars model Maritza Veer. Yet the true star of the photoshoot is makeup artist Cedric Jolivet, who used Giorgio Armani cosmetics to create the looks that are fitting for a femme fatale. There is also a bit of a retro appeal to them as well. The edgy beauty is perfected with a red and nude manicure by Yukie Pendel.
What Makes This Trend Stand Out
- Dramatic Beauty Shadows
- Leverage directional lighting to accentuate sharp shadows and create visually stunning makeup looks.
- Retro Femme Fatale
- Blend vintage and modern beauty styles to create a bold and alluring aesthetic.
- Dark Manicures
- Explore the contrast of light and dark by pairing edgy beauty looks with dark nail polish shades.
Sectors Adopting This
- Cosmetics
- Develop new products and techniques for creating bold makeup looks that emphasize dramatic shadows and retro style.
- Photography
- Experiment with lighting techniques to create visually striking images that capture the drama and edginess of artistic beauty looks.
- Fashion
- Explore how bold makeup and beauty looks can complement and elevate clothing designs, particularly those with a retro or edgy theme.
