The Gro Clock makes use of playful images of the stars and the sun as symbols to children of when to go back to sleep and when it is time to wake up. The communication factor of the alarm clock helps kids create a better sleep cycle for themselves in a convenient matter for parents.
The clock also comes with an illustrated book that encourages children to stay in bed and to wake up when they "see the sun," which would show on the alarm. The Sleep Farm Book is about farm animals and written specifically to accompany the Gro clock with the message to sleep all night to be happy and energetic. The screen brightness can be adjusted with the option of different wake up times to suit the weekend and weekdays.
Image Credit: The Gro Company