The Grit Sweet Nothings editorial is currently apart of the publication's Summer 2015 edition. The striking, emotionally charged production was overseen by photographer Niclas Heikkinen who selected a dark lighting scheme with red and green hues.
Stylist Kama Krystel chose to keep Sweet Nothings noticeably angular with crimson stripes lining model Briley Jones' face and body. These unusual cosmetic features paired well with Krystel's inclusion of baggy sweaters, sheer tops and loose safari-inspired shorts.
Make up artist Gillian Campbell is essential to this visionary display of fashion. Campbell's use of peach, rose and wine-colored palettes matched the apparel in each snapshot. It also allowed Jones to come across as all the more fiery and impassioned.
Key Themes Behind This Trend
- Angular Stripe Fashion
- Fashion industry can experiment on angular stripes for eye-catching makeup and apparels, aiming to attract millennials.
- Dark-themed Photography
- The Photography industry can offer darker lighting design for editorial shots, bringing out emotionally charged productions.
- Unconventional Makeup Palettes
- Makeup industry can explore and introduce unconventional makeup palettes including the use of peach, rose and wine colors.
Where This Applies
- Fashion
- Fashion industry can collaborate with makeup and photography industries for producing visionary display of trendy apparels.
- Photography
- Photography industry can collaborate with fashion and makeup artists to bring out the best of their models in visually appealing photoshoots.
- Beauty and Cosmetics
- Makeup industry can explore and offer unconventional makeup techniques for photographers and fashion stylists to create trendsetting editorials.
