This Griffiths Brothers Label Turns Blue When the Alcohol is Chilled

 - Jan 8, 2018
References: griffithsbrothers & roystonlabels
The Griffiths Brothers name is associated with premium gin that has been created using cold distillation to better capture the flavors of the botanicals.

Royston Labels manufactured the new label for this special drink and used a series of specialized techniques to ensure the highest quality finish. The label was printed on a clear material to ensure that the large, bold design was clearly delineated. High-definition raised print was applied to give a smooth textural quality to the text and vibrant blue detailing was achieved with premium inks.

For an innovative finishing touch, a heat-responsive section was added to the back. Royston Labels manufactured this portion of the label using thermochromic ink, which turns blue when the gin is cold enough to drink. At warmer temperatures, the blue fades – indicating that it’s time for a trip back to the refrigerator.