Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Dark Cherry Cocktail Competitions (INTERVIEW)

Two Mixologists Discuss Grey Goose Cherry Noir Vodka

— July 10, 2013 — Business
There's no doubt about it -- the new Grey Goose Cherry Noir vodka is becoming the must-have drink of the summer. Not only does it radiate with the aroma of delicious dark cherries, but it makes for the perfect addition to any summer cocktail. To celebrate its release, Grey Goose hosted a Pour Masters mixology competition, looking for the world's most innovative and talented mixologist. While the luxury brand was in Toronto for the Ontario leg of the competition in 2013, Trend Hunter TV met with two celebrity mixologist to discuss the delectable new flavor, as well as which drinks they're sipping this summer.

Ludo Miazga, Grey Goose Global Ambassador

1.Can you tell us a little bit about the competition? What can we expect to see today?

Basically we’re here to spread the love for Grey Goose Cherry Noir. Cherry Noir is the latest flavor of Grey Goose and is created by blending Grey Goose vodka with fine and rare black cherries, which are hand-picked by local farmers from the west region of France. We are here to celebrate this with the best local mixologists, which makes up our competition, called 'Pour Masters.' We have created two drinks for the occasion. One is called 'Cherry la Fizz,' which is made with freshly squeezed lemon juice, Cherry Noir, a little bit of sugar on top of this, and voila! It’s a very accessible and refreshing drink. Something a little more sophisticated perhaps is 'The Celebration,' which is made with pomegranate, Prosecco, Cherry Noir, and, of course, it is garnished with a cherry.

Marian Beke, celebrity mixologist from The Nightjar, London

2.Marian, you’re known for adding a lot of flair to your cocktail-making demonstrations. What inspired you to combine showmanship with the art of mixology?

I never really focused on it as an entertainment; it’s more to increase its value for the guest. We started to create a certain style, but it wasn’t meant to be entertainment. It was more to create an experience for people who came into the bar.

3.What would you say are some drink trends becoming popular within mixology these days?

There are a lot, but a lot of people are using unique ingredients as well as local, creating stuff that will surprise you, and that you haven’t had before. Garnishes are also becoming very popular, so a few years ago the style was very “speak-easy,” so no garnishes, but now everybody over-garnishes their drinks.

4.How have you found the competition so far?

Ludo Miazga: We’ve been very impressed with the quality of the mixologists we’ve seen so far, both with their creations and with their techniques. They have a genuine passion, which is very important, because the people who will benefit from that are the consumers.

Photo Credit: Doug Palding Wine Picks | The Cocktail Lovers
Trend Themes
1. Craft Cocktail Renaissance - Disruptive innovation opportunity: Develop unique and locally sourced ingredients to create unexpected flavor combinations in craft cocktails.
2. Showmanship in Mixology - Disruptive innovation opportunity: Combine entertainment and mixology to create immersive and memorable experiences for bar guests.
3. Garnish Revolution - Disruptive innovation opportunity: Create innovative and visually appealing garnishes to enhance the presentation and taste of cocktails.
Industry Implications
1. Craft Beverage - Disruptive innovation opportunity: Utilize locally sourced and unique ingredients to create new craft beverage offerings.
2. Hospitality and Entertainment - Disruptive innovation opportunity: Integrate mixology with entertainment to create experiential offerings in the hospitality and entertainment industry.
3. Food and Beverage - Disruptive innovation opportunity: Develop new garnishing techniques and styles to elevate the presentation and taste of food and beverage products.
1.5
Score
Popularity
Activity
Freshness