Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Grow your professional skillset in an award-winning workplace.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Dark Cherry Cocktail Competitions (INTERVIEW)

Two Mixologists Discuss Grey Goose Cherry Noir Vodka

— July 10, 2013 — Business
There's no doubt about it -- the new Grey Goose Cherry Noir vodka is becoming the must-have drink of the summer. Not only does it radiate with the aroma of delicious dark cherries, but it makes for the perfect addition to any summer cocktail. To celebrate its release, Grey Goose hosted a Pour Masters mixology competition, looking for the world's most innovative and talented mixologist. While the luxury brand was in Toronto for the Ontario leg of the competition in 2013, Trend Hunter TV met with two celebrity mixologist to discuss the delectable new flavor, as well as which drinks they're sipping this summer.

Ludo Miazga, Grey Goose Global Ambassador

1.Can you tell us a little bit about the competition? What can we expect to see today?

Basically we’re here to spread the love for Grey Goose Cherry Noir. Cherry Noir is the latest flavor of Grey Goose and is created by blending Grey Goose vodka with fine and rare black cherries, which are hand-picked by local farmers from the west region of France. We are here to celebrate this with the best local mixologists, which makes up our competition, called 'Pour Masters.' We have created two drinks for the occasion. One is called 'Cherry la Fizz,' which is made with freshly squeezed lemon juice, Cherry Noir, a little bit of sugar on top of this, and voila! It’s a very accessible and refreshing drink. Something a little more sophisticated perhaps is 'The Celebration,' which is made with pomegranate, Prosecco, Cherry Noir, and, of course, it is garnished with a cherry.

Marian Beke, celebrity mixologist from The Nightjar, London

2.Marian, you’re known for adding a lot of flair to your cocktail-making demonstrations. What inspired you to combine showmanship with the art of mixology?

I never really focused on it as an entertainment; it’s more to increase its value for the guest. We started to create a certain style, but it wasn’t meant to be entertainment. It was more to create an experience for people who came into the bar.

3.What would you say are some drink trends becoming popular within mixology these days?

There are a lot, but a lot of people are using unique ingredients as well as local, creating stuff that will surprise you, and that you haven’t had before. Garnishes are also becoming very popular, so a few years ago the style was very “speak-easy,” so no garnishes, but now everybody over-garnishes their drinks.

4.How have you found the competition so far?

Ludo Miazga: We’ve been very impressed with the quality of the mixologists we’ve seen so far, both with their creations and with their techniques. They have a genuine passion, which is very important, because the people who will benefit from that are the consumers.

Photo Credit: Doug Palding Wine Picks | The Cocktail Lovers