Grelin Machin takes the saying, "candy's bad for you," and runs with it in these surrealistic depictions of creepy candy critters. Sure, the colors are vibrant and evocative of fun, but looking at the facial attributes of the candies, as well as the horrified expressions on the females' faces, one can't help but think of fiendish nightmare-inducing things that live in the darkest recesses of the mind.
Grelin Machin is a Montreal-based artist who proclaims herself to be the "General of Candy's Army" on her 'deviantART' page. Her art style relies heavily on vectorized graphics while using pin-up motifs along with macabre candyland imagery.
Implications - There is a high consumer demand for surrealistic imagery because they provide escapist experiences, which consumers enjoy. Corporations may consider utilizing surreal imagery in promotional campaigns.
What Makes This Trend Stand Out
- Surrealistic Imagery
- Using surreal imagery in marketing campaigns can provide an escapist experience for consumers.
- Macabre Candyland
- Creating macabre-themed candies and confections can appeal to consumers' fascination with the dark and mysterious.
- Pin-up Motifs
- Incorporating pin-up style motifs into artwork and branding can create a sense of nostalgia and allure for consumers.
Sectors Adopting This
- Marketing and Advertising
- The marketing and advertising industry can embrace surrealistic imagery to create captivating and memorable campaigns.
- Candy and Confections
- The candy and confections industry can explore the creation of macabre-themed treats to cater to consumers interested in the dark and mysterious.
- Art and Design
- The art and design industry can incorporate pin-up motifs to evoke nostalgia and interest in various creative projects.
