The Gregoire Alexandre ‘Curious Story' Photo Shoot

 - Mar 2, 2010   Updated: Apr 1 2011
References: gregoirealexandre &
In the Gregoire Alexandre 'Curious Story' photoshoot, the photographer creates magic with large sheets of paper. The theme throughout 'Curious Story' is that paper can take on many unexpected forms.

The result of this photoshoot is a beautiful gallery of model interacting with life-like paper since the origami shapes embody many forms to confine or scare the model.

Implications - The sheer unexpectedness of art like this is immediately striking to consumers, and any advertiser looking to have a similar impact on their target market would do well to take this into account when devising their future campaigns. When an ad stands out on account of its unexpected materials or concept, it is not easily ignored or forgotten.