In the Gregoire Alexandre 'Curious Story' photoshoot, the photographer creates magic with large sheets of paper. The theme throughout 'Curious Story' is that paper can take on many unexpected forms.
The result of this photoshoot is a beautiful gallery of model interacting with life-like paper since the origami shapes embody many forms to confine or scare the model.
Implications - The sheer unexpectedness of art like this is immediately striking to consumers, and any advertiser looking to have a similar impact on their target market would do well to take this into account when devising their future campaigns. When an ad stands out on account of its unexpected materials or concept, it is not easily ignored or forgotten.
What Makes This Trend Stand Out
- Paper-based Art
- Exploring the potential of paper as a medium for art creation can lead to unique and unexpected forms of expression.
- Unconventional Advertising
- Incorporating unexpected materials or concepts in advertising can grab the attention of consumers and leave a lasting impression.
- 3D Origami
- Using paper-folding techniques to create 3D origami structures can add depth and dimension to artistic creations.
Sectors Adopting This
- Art and Design
- Exploring the use of unconventional materials in art and design can lead to unique and innovative forms of expression.
- Advertising and Marketing
- Incorporating unexpected materials or concepts in advertising can help brands stand out and create a memorable impression on consumers.
- Crafts and DIY
- The use of 3D origami structures in crafting and DIY activities can add dimension and visual interest to projects.
