The global warming alert has reached the rock industry. Non-profit organizations like REVERB are raising awareness and supporting environmental causes using the powerful connection between rock stars and their fans.
"Their approach is dual-pronged: educating, inspiring and activating music fans while â€œgreeningâ€ artists' tours and the music industry at large." This includes recycling guitar strings into jewelry, using biodiesel tour buses, powering gigs with renewable energy and developing recycling programs at the venues. They also set up "eco-villages" where fans educate and feel the latest in environmental innovation.
This definetively possitive initiative has been supported by artists like Sheryl Crow, Barenaked Ladies and Dave Matthews Band among others.
photo: Michael Temchine / nytimes.com