The TGI Fridays restaurant chain is known for its Green Bean Fries appetizer, and the brand also offers this same appetizer in frozen form for people to purchase at select grocery stores.
The Green Bean Fries function as a slightly more nutritious substitute for traditional potato cut fries, and come in the form of green beans that have been covered with batter. They come with a wasabi ranch sauce that contains soybean oil, buttermilk, dry milk, modified food starch, parsley, and salt.
One box of the Green Bean Fries can serve up to 12 people, making it a simple and convenient snack that people can keep in the freezer until it is ready to be consumed.
Key Themes Behind This Trend
- Frozen Vegetable Snacks
- The trend of offering frozen vegetable-based snacks provides consumers with healthier alternatives to traditional potato-based snacks.
- Convenience Snack Foods
- Convenience snack foods like frozen appetizers offer time-strapped consumers a quick and easy option for satisfying their cravings without sacrificing taste.
- Restaurant Branded Grocery Products
- The trend of restaurants offering branded grocery products allows customers to enjoy their favorite restaurant dishes at home.
Where This Applies
- Frozen Food Industry
- The frozen food industry can explore opportunities for expanding their product offerings by including more vegetable-based snacks.
- Convenience Food Industry
- The convenience food industry can tap into the demand for easy-to-prepare snack options that cater to health-conscious consumers.
- Restaurant Industry
- Restaurants can consider expanding their revenue streams by offering branded grocery products that bring the taste of their dishes into consumers' homes.
