Limited-Edition Grease-Proof Controllers

New Xbox Controllers Let Players Game with Dirty Fingers

Snacking while gaming can often leave controllers a mess, but the new Xbox grease-proof controllers let players eat and game with abandon. Offered in celebration of PlayerUnknown's BattleGrounds official release, this new controller comes with a distinct polyurethane coating. This material is generally used in plastics, sponges and sealants, and was developed for the controllers in conjunction with ColorWare.

The design of the greaseproof controller takes inspiration from PlayerUnknown's BattleGrounds and comes in a soft gray with yellow accents. The controller will also feature the title of the game etched on its various parts.

Those hoping to get their hands on the grease-proof controllers will have a difficult time, as only 200 units will be released around the world. In Australia, 10 will be distributed and are only available through a contest on Xbox's Facebook page.

Grease-proof Gaming Equipment
Developing gaming equipment that is resistant to grease and food stains.
Limited-edition Gaming Merchandise
Creating limited-edition gaming merchandise to increase brand loyalty and fan engagement.
Customizable Gaming Accessories
Offering customizable gaming accessories that reflect popular games and niche communities.

Where This Applies

Gaming Industry
Developing products and merchandise that cater to gaming enthusiasts.
Consumer Electronics Industry
Incorporating durable and innovative materials in the development of consumer electronics products.
Marketing Industry
Leveraging limited-edition and customizable merchandise to drive brand engagement and customer loyalty.
SCORE
1.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, South America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 5%
Activity 27%
Freshness 8%

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