Layered Coat Fashion

The Grazia China December 2013 Editorial Stars a Doubly Warm Bonnie Chen

Many fashionable women abide by a simple rule in winter, dress warmer not wider, and the Grazia China December 2013 editorial helps with that motto. Instead of showcasing a range of thick bubble jackets that would have women lost in the crowd in no time, it advocates layering jackets for a chic yet practical purpose.

Model Bonnie Chen wears two jackets constantly in the Grazia China December 2013 editorial. Although that might seem like much in theory, in reality the looks are stylishly intriguing. Of course, this has much to do with Stylist Yi Guo's style sensibilities. Pairing wool with fur, bright colors with neutrals and more, her combinations are impeccable. The luxuriously layered looks featured throughout the photoshoot were captured by photographer Stockton Johnson.

Layered Coats
Opportunity for brands to innovate by creating stylish and practical layered coat designs.
Winter Layering
Opportunity for fashion retailers to promote the trend of layering jackets for added warmth and style.
Combination Styling
Opportunity for stylists and fashion influencers to experiment with pairing different textures and colors for unique fashion statements.

Industries Being Reshaped

Fashion
Fashion designers can tap into the trend of layered coats by creating new collections with versatile and fashionable outerwear options.
Retail
Retailers can capitalize on the trend of winter layering by offering a wide range of jackets and accessories suitable for layering.
Photography
Photographers can explore the concept of layered coats in their fashion shoots to capture visually appealing and inspiring images.
SCORE
3.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 48%
Activity 43%
Freshness 8%