Since 2005, BMO has been a sponsor of Toronto FC and more recently, community involvement has been a focus for the bank's overall mission -- the Grass of Greatness initiative is the latest example to embody the mission to "grow the good in business and life."
BMO's Global Head of Marketing and Strategy Catherine Roche saw the opportunity to help the community when the field in Toronto FC's home stadium was due for replacement. Instead of discarding the field, BMO saved it by moving it to Toronto's Keelesdale Park and replanting it. She states, "this field is an investment in the future of a vibrant community as well as another generation of aspiring athletes.”
This specific field has championship pedigree as Toronto FC won its 6th Canadian Championship, inaugural Supporters' Shield, and the MLS Cup championship on it in 2017. The move will give children in the community immediate access to the grounds whilst also preserving the city's championship heritage. Most importantly, it gives future athletes the opportunity to play on the same field as their heroes.
Image Credit: BMO