For a limited time this summer, Sam's Club is selling Grape Soda Grapes that are said to share an "intense grape flavor." The soda-flavored dark grapes are described as having a sweet flavor of grape pop with a tropical twist, offering a refreshing way to snack on a classic summertime treat.
The non-GMO California red seedless grapes get their unique flavor from vines that have been bred in a specific way to bring out certain flavors—particularly sugary sweet fizzy water that promises to appeal to fruit lovers and those with a sweet tooth.
These Grape Soda Grapes aren't the first of their kind to fuse the bright and fresh flavors of fruit with a decadent treat—years ago, Grapery's launched Cotton Candy Grapes.
Key Themes Behind This Trend
- Flavor-infused Fruits
- Companies can breed fruits with unique and surprising flavors to differentiate their products and offer novel eating experiences.
- Novelty Snacks
- Creating unique snack options can capture the interest of consumers who are always looking for something new and different to try.
- Healthy Junk Food
- Combining conventional junk food flavors with healthy options can appeal to consumers looking for indulgent snacks without the guilt.
Where This Applies
- Food and Beverage
- Companies involved in the production and sale of food and beverages can experiment with flavor-infused fruits to create new and exciting products.
- Agriculture
- The agricultural industry can work to develop new fruit varieties with unique flavors.
- Retail
- Retailers can capitalize on novelty snacks and healthy junk food trends by featuring new and exciting products in their stores.
