GRAM is a shoe company created by Stockholm duo Alexis Holm and Anna Stenvi. The pair aims to design a variety of comfortable and stylish footwear options that have modern attributes accompanied by vintage inspiration.
The GRAM shoe collection features a variety of canvas kicks in several colors for both men and women. The shoes come in either low-top or high-top styles to fit your needs and style choices; however, the most unique feature of the GRAM footwear line is that the designers have printed the weight of each shoe on the side, slightly above the heel. It's a unique and one-of-a-kind attribute that never has been seen on footwear before. The printed weight only adds more class to the already amazing shoes.
Implications - This idea capitalizes on two of this generation's most important tropes: vintage authenticity and interactivity. The comfortable kicks provide users with style and personalization by being specific for the owner. This could indicate an increase in products that appeal to a consumer's sense of self and body type.
What's Driving This Trend
- Sustainable Weight-tracking
- Creating wearable products that track and display their weight in real-time can create opportunities to align with sustainability goals and improve personalization.
- Interactive Footwear
- Integrating interactive elements in footwear, such as weight-display, can create opportunities to develop unique and personal products that cater to specific consumer preferences.
- Vintage-inspired Apparel
- Designing a line of vintage-inspired apparel that is infused with modern attributes can create opportunities for products that appeal to consumers seeking unique fashion choices.
Who This Affects Most
- Footwear
- Footwear companies can leverage the trend of integrating unique features, such as weight-display, to create products that cater to consumer preferences.
- Wearable Technology
- The integration of weight-tracking technology in footwear can create opportunities for wearable technology companies to develop innovative products that align with sustainability goals and provide personalized experiences.
- Fashion
- With consumers seeking unique fashion choices, the trend of vintage-inspired apparel infused with modern attributes can create opportunities for fashion companies to cater to new consumer segments.
