GRAM is a shoe company created by Stockholm duo Alexis Holm and Anna Stenvi. The pair aims to design a variety of comfortable and stylish footwear options that have modern attributes accompanied by vintage inspiration.
The GRAM shoe collection features a variety of canvas kicks in several colors for both men and women. The shoes come in either low-top or high-top styles to fit your needs and style choices; however, the most unique feature of the GRAM footwear line is that the designers have printed the weight of each shoe on the side, slightly above the heel. It's a unique and one-of-a-kind attribute that never has been seen on footwear before. The printed weight only adds more class to the already amazing shoes.
Implications - This idea capitalizes on two of this generation's most important tropes: vintage authenticity and interactivity. The comfortable kicks provide users with style and personalization by being specific for the owner. This could indicate an increase in products that appeal to a consumer's sense of self and body type.