The clean eating practices of pet owners are now being reflected in the types of free-from food products that they are purchasing for their pets, with many health-conscious pet owners opting for grain-free dog food meals. To better serve today's consumers and their pets, Wellness Natural Pet Food is now introducing Wellness CORE SIX, a clean, high-quality, protein-rich meal for pets with minimal ingredients.
The name of the new line of dry dog food products comes from the fact that the Wellness CORE SIX range features just six main ingredient sources. While peas provide plant-based protein and fiber, chickpeas are included as a nutrient-dense source of complex carbs. The meals also feature omega-rich flaxseed, canola oil for a shiny coat and antioxidant-rich tomato pomace, plus vitamins, minerals and probiotics for well-balanced health.
What's Driving This Trend
- Grain-free Pet Food
- Pet owners are increasingly opting for grain-free dog food meals, creating opportunities for the development of new grain-free pet food products.
- Clean Eating for Pets
- Pet owners are looking for clean, high-quality, protein-rich meals for their pets, opening up possibilities for the creation of more minimal ingredient pet food options.
- Healthy Additives
- Pet food manufacturers can explore the inclusion of omega-rich flaxseed, canola oil, and antioxidant-rich tomato pomace as healthy additives in pet food products.
Who This Affects Most
- Pet Food
- The pet food industry can cater to health-conscious pet owners by offering a wide range of grain-free and minimal ingredient pet food products.
- Plant-based Protein
- The plant-based protein industry can capitalize on the trend of grain-free pet food by producing innovative, plant-based protein sources specifically for pets.
- Supplements and Probiotics
- The supplements and probiotics industry can target the pet market by creating specialized products that promote well-balanced health and support the nutritional needs of pets.
