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Simplified Investment Applications

The Grain App Makes Searching for Stocks Easier and More Social

— March 22, 2017 — Tech
The Grain app wants to make building a portfolio less intimidating. The investment app is powered by IBM's Watson supercomputer and lets you browse and buy stocks right from your phone. A simplified search function makes it easy to find companies and easy-to-understand terminology breaks down complex financial phrases. The Grain app also acts a bit like Venmo in that you can see what your friends are buying and selling in real-time.

In addition to letting users build a portfolio in the Grain app, existing portfolios can also be linked. This lets those who already have their investments lined up use the platform as more of a social media tool. The Grain app is one of a handful of fintech startups aiming to make the stock market less of a mystery and more of a social experience.
Trend Themes
1. Simplified Investment Applications - The Grain app uses IBM's Watson supercomputer to make it easier to browse and buy stocks from your phone.
2. Easy-to-understand Terminology - The Grain app breaks down complex financial phrases into simpler, more accessible language.
3. Social Investing - The Grain app allows users to see what their friends are buying and selling in real-time, creating a more social experience.
Industry Implications
1. Fintech - Fintech startups like the Grain app are disrupting the stock market by making investing more user-friendly and social.
2. Mobile Applications - The Grain app brings simplified investment functionality to mobile devices, revolutionizing the way people manage their portfolios.
3. Artificial Intelligence - The Grain app leverages IBM's Watson supercomputer to provide intelligent search and analysis capabilities for investment purposes.
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