The Grain app wants to make building a portfolio less intimidating. The investment app is powered by IBM's Watson supercomputer and lets you browse and buy stocks right from your phone. A simplified search function makes it easy to find companies and easy-to-understand terminology breaks down complex financial phrases. The Grain app also acts a bit like Venmo in that you can see what your friends are buying and selling in real-time.
In addition to letting users build a portfolio in the Grain app, existing portfolios can also be linked. This lets those who already have their investments lined up use the platform as more of a social media tool. The Grain app is one of a handful of fintech startups aiming to make the stock market less of a mystery and more of a social experience.