The Grain app wants to make building a portfolio less intimidating. The investment app is powered by IBM's Watson supercomputer and lets you browse and buy stocks right from your phone. A simplified search function makes it easy to find companies and easy-to-understand terminology breaks down complex financial phrases. The Grain app also acts a bit like Venmo in that you can see what your friends are buying and selling in real-time.
In addition to letting users build a portfolio in the Grain app, existing portfolios can also be linked. This lets those who already have their investments lined up use the platform as more of a social media tool. The Grain app is one of a handful of fintech startups aiming to make the stock market less of a mystery and more of a social experience.
Key Themes Behind This Trend
- Simplified Investment Applications
- The Grain app uses IBM's Watson supercomputer to make it easier to browse and buy stocks from your phone.
- Easy-to-understand Terminology
- The Grain app breaks down complex financial phrases into simpler, more accessible language.
- Social Investing
- The Grain app allows users to see what their friends are buying and selling in real-time, creating a more social experience.
Where This Applies
- Fintech
- Fintech startups like the Grain app are disrupting the stock market by making investing more user-friendly and social.
- Mobile Applications
- The Grain app brings simplified investment functionality to mobile devices, revolutionizing the way people manage their portfolios.
- Artificial Intelligence
- The Grain app leverages IBM's Watson supercomputer to provide intelligent search and analysis capabilities for investment purposes.
