The Government of Dubai RTA campaign sends a very important message to every driver in the world, not just to the ones in its own city. As stated in the tag line, "The road is no place to socialize." By being on smartphones and social media sites such as Facebook and Twitter, people risk endangering themselves and everyone around them through unnecessary distraction.
Conceived and executed by Livingroom, an ad agency based in the United Arab Emirates, the Government of Dubai RTA campaign is fun and simple. It depicts the classic mascots of social media sites in a sad but safe situation. They have been muzzled in order to ensure that people are free from distraction when on the road.
The Government of Dubai RTA campaign was illustrated by Fil Dunsky.