Beloved food market, Wegmans, offers customers its gourmet grab-and-go sandwiches as part of the superstore's Meals2Go initiative. The program features several on-the-go food options for busy shoppers. Customers can pick up a quick meal while shopping from one of Wegmans' various food stands, including smoothies, pizza, bakery items, ready-to-cook meals, and sandwiches.
Wegmans' fresh and gourmet sandwiches are available at a grab-and-go stand display. Located halfway between the store's fresh product and buffet foods, the Gourmet-&-Go Grab&-Go Sandwiches incorporates elements from both departments. The sandwiches take a step up from the ordinary with their fresh ingredients. Wegmans' goal is to transform the typical lunchtime item into a gourmet and on-the-go option for hungry and busy shoppers.
Image Credit: Wegmans
Key Themes Behind This Trend
- Grab-and-go Meals
- The success of the grab-and-go sandwich concept could extend to other meal options for busy consumers.
- Gourmet Fast Food
- The popularity of Wegmans' gourmet grab-and-go sandwiches suggests that there is a market for elevated, high-quality fast food options.
- In-store Food Stands
- Offering a variety of in-store food stands can increase store foot traffic and provide an additional revenue stream for retailers.
Where This Applies
- Grocery Retail
- Grocery stores can innovate by offering grab-and-go meal options, fresh prepared foods, and in-store food stands to cater to busy shoppers who want quick, convenient and high-quality food options.
- Fast Food
- Fast food chains can adapt by incorporating fresh, high-quality ingredients and providing gourmet options that cater to consumers' desire for both convenience and quality.
- Food Service
- In-store food stands and grab-and-go options can offer new revenue streams for food service providers, while delivering elevated, on-the-go meal experiences to consumers.
